| URL | sftpharmacy.com |
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| Type | RxNorm medical drugs search site |
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| Domain history | Expired domain; large number of spammy backlinks |
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| Time | July - present |
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| Status | Ongoing: observing, no further development. |
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| Learnings | - Very reasonable page speed considering that some queries require multiple API calls in successive steps.
- A sitemap with 20 sample pages, cross-references and structured data markup (sitelinks search box) was used to help search engines discover new content. This worked nicely.
- Google and Bing handle indexing very differently. While Google actively crawls the site and seems to use the keyword search box, Bing doesn't index pages at all. Whether this is because Google is more advanced in crawling sites or because the domain history is too spammy to be considered trustworthy by Bing is unclear. It is worth noting that sites that provide medical information are viewed more critically than others.
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